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The Rewards of Outsourcing Software Lead Generation and Appointment Setting
If there is anything that some software companies are not that proficient with, software marketing is for sure one of them. This is of course understandable. They are after all software specialists,...
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Refine Your Accounting Software Leads
When marketing in industries like B2B accounting software, disastrous consequences await those who don’t qualify their leads carefully. Even methods that are hailed to be very effective will only...
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Accounting Software Leads – Set Up Meetings, Not Commercials!
Now of course some people might protest the above title and say that accounting software can also be the subject of commercials. However, that’s only assuming that said software would benefit from...
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B2B Software Leads – Telling You How To Teach
Generating software leads should be all about getting to know your prospects. However, that is not as sentimental as it sounds. There is definitely a professional side to the process. In fact, you are...
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Generating Software Leads Despite Stormy Obstacles
How do storms like Sandy threaten your software leads? Well if there is one theme that is prevalent in this storm’s recent coverage, it is the power of nature seemingly trumping technology. Things...
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A Lead Generation Campaign That Does Not Stress Anyone Out
Lead generation can induce stress no differently from any other business function. When results are not showing, investment is being wasted, and there is just simply no progress, how can anyone not...
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Using Lead Generation While Playing Recluse
The concept of lead generation seems to run counter to the idea of keeping your business isolated. Then again, hiding in a shell seems counter-intuitive to business in general. The idea behind lead...
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Software Lead Generation Tips – Suggest Something Doable
In the process of lead generation, there is a need to evaluate. This is not limited to evaluating the interest and budget of a prospect. You can also evaluate the prospect’s current situation to see...
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Keep Software Leads Safe From Unfair Pricing!
Pricing is not just an obstacle to software leads. It gets worse when it has been labeled unfair. It is like a scarlet letter on your company’s product to be called overpriced. If you are panicking,...
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Software Leads Should Tell Which Upgrades Are Used First
Your software leads are generated based on a desire to upgrade, to improve. Prospects would not be so interested in acquiring something like, say, new accounting technology if they did not see it as a...
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B2B Marketing Tips for your Holiday Strategy
Christmas may be over but the whole season sure isn’t. There’s still some time for you to make sure your campaign stays in touch with the holiday mood. Here are few reminders to get you started:...
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Lead Generation Tips – Use New Tech to Pose Fun Ideas
What’s the point of being a tech or software company if you don’t occasionally talk about the latest innovations? It’s why you should never fear of running out of content ideas. More than that, you...
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Get Software Leads While Prospects Work
Communicating to prospects is a natural part of qualifying software leads. But of course, that normally carries the responsibility of contacting them when they’re not too busy. What if that’s not...
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Software Leads – Are they Like Sports or the Sports Teams?
Most people don’t notice it at first glance but managing a sports team can be a bigger game than just playing the sport itself. Is this distinction important when generating software leads?...
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Software Appointment Setting Tips – Give the Prize of Validation
When it comes to belief systems, it’s likely your first assumption is to think that’s in the field of self-help gurus, motivational speakers, and of course, all the world’s religions. But in...
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